The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Diabolical moral circle unleashed in Delhi
Pratap Bhanu Mehta in his opinion piece in the Indian Express writes about the 5 steps in which BJP is trying...
Naming a brand
Here is a short but insightful talk about naming a brand by Jonathan Bell. Summarising the 7 ways of Naming: Eponymous:...