The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Negotiation vs Bargain
I recently oversaw a meeting to finalise a contract between two parties. The supplier put the deliverables on table and the...
Diabolical moral circle unleashed in Delhi
Pratap Bhanu Mehta in his opinion piece in the Indian Express writes about the 5 steps in which BJP is trying...