The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
All Posts
Marketing 4.0 – Philip Kotler
Market-ing – dealing with the ever changing market. Summary below: 3 Power shifts that are going to shape marketing in the...
The propaganda for HUL :)
A colleague highly recommended a just released book called, the CEO Factory, by Sudhir Sitapati currently an Executive Director of Foods...