The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Sittharala Sirapadu – Ala Vaikunthapurramuloo
The Sittharala Sirapadu song from the Telugu Movie Ala Vaikunthapurramuloo is the most inspired piece of song picturization that I have...
Marketing 4.0 – Philip Kotler
Market-ing – dealing with the ever changing market. Summary below: 3 Power shifts that are going to shape marketing in the...