The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Book: 1961 Census Monograph, Ethnographic Study No. 17
This monograph presents an ethnographic study of the Lambadi (also known as Banjara or Sugali) community. It was prepared as part...
Brand Purpose
The advertising club started an online debate series from 20th June. The first debate was titled, “Brand Purpose – Responsible or...