The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Brand Purpose
The advertising club started an online debate series from 20th June. The first debate was titled, “Brand Purpose – Responsible or...
Early COVID-19 thoughts around marketing
A few thoughts that come to mind basis the research reports, discussions and new product launches I see happening during these...