The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Brand building during COVID-19
If you haven’t built a brand pre-COVID, it’s unlikely you’ll build one during COVID. To capture the new consumer needs during...
Personal care searches trending up
A month ago Google released a presentation identifying three search patterns they are seeing since the onset of COVID-19. They called...