The Santoor Ad Saga

The Santoor Ad Saga

One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
ravi
55 sec read
On Leadership

On Leadership

ravi
38 sec read
Opensource MMM

Opensource MMM

ravi
40 sec read
Organizational Vision

Organizational Vision

ravi
57 sec read
Salary Negotiation – deux

Salary Negotiation – deux

ravi
1 min read

All Posts

The management lessons from our handling of COVID-19

Focus on effectiveness, not shiny distractions: Lighting candles, banging pots and pans, bells and whistles, even a flower shower we did...
ravi
2 min read

Education in the times of COVID-19

During this pandemic, in India, the elephant in the room has to be opening of schools and remote learning. The majority...
ravi
38 sec read

Brand building during COVID-19

If you haven’t built a brand pre-COVID, it’s unlikely you’ll build one during COVID. To capture the new consumer needs during...
ravi
1 min read