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The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
On Leadership
Opensource MMM
Organizational Vision
Salary Negotiation – deux
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The management lessons from our handling of COVID-19
Focus on effectiveness, not shiny distractions: Lighting candles, banging pots and pans, bells and whistles, even a flower shower we did...
Education in the times of COVID-19
During this pandemic, in India, the elephant in the room has to be opening of schools and remote learning. The majority...
Brand building during COVID-19
If you haven’t built a brand pre-COVID, it’s unlikely you’ll build one during COVID. To capture the new consumer needs during...
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