The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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JBL C100SI vs C150SI
I am a fan of value for money (VFM) products. JBL sells 2 VFM head phones – C100SI and C150SI –...
Hits and misses – 5 marketing / FMCG predictions for 2016
Last year, I gave my predictions on what I thought would happen in 2016 in the world of marketing. I also...