The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Ads – It’s that time of the year again…
Every industry and segment has seasonality and months when it peaks. For prickly heat powders it’s summers, for moisturisers it’s winters...
Flipkart Fashion ads – blink and a mistaken takeout
Time and again Flipkart goes back to using kids in their ads. I had blogged about it when they went back...