The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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The BEST bus conundrum
Waiting for BEST buses in Mumbai over the past few days has made me wonder why they mostly come together? There...
E-commerce – contribution by categories
This post was written for the Escape Velocity blog and first appeared there. Our last post was on the penetration of...