The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Why critics got Kabali wrong…
I watched Kabali in Telugu on Sunday with around 1000 people. After the shouts in the first 10 minutes, they were...
E-commerce advertising
The number of e-commerce brands advertising on Television nowadays (in India) is not funny. Pretty much any and every e-commerce brand...