The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Mother’s day ads
Over the years, brands in India have woken up to the idea of Mother’s day. I realised this when most of...
Pepperfry ads – An insight & nothing else <Period>
The process of setting up a new home is exciting at the beginning but also tiring. Having shifted 5 houses in...