The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Brands on a Selfie Trip targeting the Selfie Generation
Mobile phone companies, especially the Chinese ones are on a selfie trip. It is so annoying that admen are mocking it....
The value of a like
From my previous employment, one quote on social media marketing, especially like / fan / follower acquisition strategy has stuck in...