The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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A deeper look into the Fin Serv emails that go to SPAM (2/x)
Following the previous post on emails from financial service firms, here is a look on which brands and what products they...
A deeper look into the Fin Serv emails that go to SPAM (1/x)
Recently, I met a few people from the financial services industry which led me to start thinking about how they market...