The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Conversations – Uber driver
On a recent trip to Bengaluru from its airport to electronic city, I had enough time to strike up an interesting...
Are emailers effective? A review of communication tactics
This post was written for Escape Velocity Blog and first appeared there. I am a regular follower of marketing charts (note:...