The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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The sorry state of research in India
If you have done quantitative research of any sort in India, you would have noticed ‘show card’ written on the questionnaire...
A deeper look into the Fin Serv emails that go to SPAM (5/5)
Following the previous post on brands and products from financial service firms, here is a look at some of the actual...