Following the previous post on brands and products from financial service firms, here is a look at some of the actual emails that I got during those 2 months.
The we don’t want you to know who we are emails: A huge chunk of emails just landed without any brand name in them. Some have a bit of design going into them, most don’t.
The PowerPoint slide converted to email: What’s the point in sending this badly designed email?
The overzealous marketers: Every festive occasions is a spam occasion.
The template so old that we don’t care: This is an actual email I received on my birthday and no it’s not Gmail that didn’t load the images!
The we’ve got one spam email to make it count email: This has to be one of the longest spam email’s I got. Pretty much the entire website seems to have been emailed!
The bad databases: Nothing can put you off more than an email telling you to marry once again and this time with their loan.
The cut-paste code gone wrong: This one was a just about filling the space.
Just as I blogged about this analysis elsewhere, I got this email from DSP BlackRock MF with an appalling mistake – they incorrectly mentioned the potential returns of a lumpsum investment as that for a SIP thereby making an error of the magnitude of 100x. In a correction to the email, they failed to convert millions to crores correctly. It really tells you about the state of email marketing in India and those who man it, doesn’t it?
