The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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The new Santoor baby ad…
There have been enough attempts by local brands to break into the baby toiletries category in India. Some time back, there...
The 6sigma operation of the Mumbai Dabbawala…
Enough has been written about the efficient operation of the Mumbai Dabbawalas and how their dabba (tiffin/lunch box) delivery is 6sigma...