The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Amount spent by the government publicising dead leaders!
I wanted to look at spends by the government towards propaganda (so that a positive image is formed about its governance)...
Listerine 21 Day Challenge
This is one campaign I am really proud of. What originated in India as a tactical activity on oral health month...