The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Listerine 21 Day Challenge
This is one campaign I am really proud of. What originated in India as a tactical activity on oral health month...
My Google Reader stats – RIP Google Reader
Google just discontinued its RSS reader today – RIP Google Reader. They launched Google Reader on October 7, 2005. I discovered...