The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Mission & Value statements of Indian FMCG companies
The last blog post actually set me thinking. Was a value statement in a largely unknown mission-vision statement taken to the...
Honesty in an Indian FMCG Ad
Not many Indian FMCG companies today are able to stand up to the might of MNCs. The very few that are...