The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Online consumer – Insights, Framework & Case Studies…
There are 2-3 posts in the writing. But since they are taking time, I am posting a few links that are...
The Hindu
Not a long time ago, I wrote about the ad war between Times of India & the Hindu. After a series...