The Santoor Ad Saga

The Santoor Ad Saga

One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
ravi
55 sec read
On Leadership

On Leadership

ravi
38 sec read
Opensource MMM

Opensource MMM

ravi
40 sec read
Organizational Vision

Organizational Vision

ravi
57 sec read
Salary Negotiation – deux

Salary Negotiation – deux

ravi
1 min read

All Posts

Cannes Lions 2018

Call it a case of sour grapes, but I never liked any awards show that seeks to reward creative work. Be...
ravi
3 min read

Influencer marketing – Premise and Pitfalls

This post was written for Escape Velocity Blog and first appeared there. A years or so ago, my wife and I...
ravi
3 min read

The MTPapp

The Mumbai Traffic Police launched an app called ‘MTPapp’  (developed by Sparken) in October 2016. A few months later used the...
ravi
2 min read