The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Cannes Lions 2018
Call it a case of sour grapes, but I never liked any awards show that seeks to reward creative work. Be...
Influencer marketing – Premise and Pitfalls
This post was written for Escape Velocity Blog and first appeared there. A years or so ago, my wife and I...