The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
All Posts
Is data-driven creative an oxymoron?
This post was written for Escape Velocity Blog and first appeared there. Retargeting is a crucial weapon in the e-commerce arsenal...
This story sounds a little suspicious
A few months ago a video about our PM was shared on Whatsapp, the place where anything shared is taken as...