Cannes Lions 2018 – Indian Shortlists

The following are entries from India that were shortlisted for some award category at Cannes Lions this year. I’ve removed the track to combine multiple shortlists for the same lion to keep the list is smaller. The full list of Cannes Lions 2018 shortlist and winners can be viewed here.  The submissions for the ones that won a Lion in some other category aren’t included in this post and can be viewed here.

As usual, these entries are either local activations (with a promise to go national). The impact was mostly talked about in terms of media metrics (impressions, reach, trending, PR value) and engagements (playlist additions, comments, calls, game plays). While a couple of them listed brand awareness (UNICEF), sentiment (Mirinda) and sales (Gillette, Jio) metrics, I doubt the attribution to the particular campaign.

  • Brand Experience & Activation Lions:
    • PROJECT FREE PERIOD: JOHNSON & JOHNSON, DDB MUDRA GROUP Mumbai
    • VODAFONE SAKHI: VODAFONE INDIA, OGILVY MUMBAI

  • Creative eCommerce Lions:
    • SAVLON HEALTHY HANDS CHALK STICKS: ITC, OGILVY MUMBAI
  • Creative Effectiveness Lions:
    • SAVLON HEALTHY HANDS CHALK STICKS: ITC, OGILVY MUMBAI
  • Design Lions:
    • BLINK TO SPEAK: ASHA EK HOPE FOUNDATION, TBWA\INDIA Mumbai
    • IBSEN – THE DRAMA OF GOOD TRUMPING EVIL : SURNAI, OGILVY & MATHER MUMBAI

  • Direct Lions:
    • VODAFONE SAKHI: VODAFONE INDIA, OGILVY MUMBAI
  • Entertainment Lions for Music:
    • SUEDE GULLY: PUMA, DDB MUDRA GROUP Mumbai

  • Film Craft Lions:
    • THE STORY OF KAVERI (AND EVERY RIVER EVERYWHERE): REFORESTINDIA.IN, EARLY MAN FILMS Mumbai

  • Film Craft Lions:
    • TIMES SPARK : A SALAAM TO KALAM: THE TIMES OF INDIA, J. WALTER THOMPSON INDIA Gurgaon

  • Health & Wellness Lions:
    • NOON ASSEMBLY: KWALITY LTD., McCANN HEALTH New Delhi
    • PROJECT FREE PERIOD: JOHNSON & JOHNSON, DDB MUDRA GROUP Mumbai
    • THE HEALTH PURSE (SEHAT KA BATUA): MAHINDRA RISE, GREY INDIA Mumbai
    • EVERY HALF COUNTS: UNICEF, J. WALTER THOMPSON INDIA Gurgaon

  • Industry Craft Lions:
    • MADHUBANI: MERCEDES BENZ INDIA PVT LTD, CREATIVELAND ASIA Mumbai
    • PATTACHITRA: MERCEDES BENZ INDIA PVT LTD, CREATIVELAND ASIA Mumbai

  • Media Lions:
    • #NOCONDITIONSAPPLY SINDOOR KHELA: THE TIMES OF INDIA, LODESTAR UM Mumbai
    • GILLETTE BACHELORS OF SHAVING: P&G INDIA, MEDIACOM Mumbai

  • Mobile Lions:
    • VODAFONE SAKHI: VODAFONE INDIA, OGILVY & MATHER MUMBAI
  • Outdoor Lions:
    • PATTACHITRA: MERCEDES BENZ INDIA PVT LTD, CREATIVELAND ASIA Mumbai
    • WARLI: MERCEDES BENZ INDIA PVT LTD, CREATIVELAND ASIA Mumbai
  • Pharma Lions:
    • BLINK TO SPEAK: ASHA EK HOPE FOUNDATION, TBWA\INDIA Mumbai
  • PR Lions:
    • SINDOOR KHELA – NO CONDITIONS APPLY: TIMES OF INDIA, FCB INDIA Mumbai
    • THE NOON ASSEMBLY: KWALITY LTD., McCANN INDIA Mumbai
  • PR Lions:
    • SAVLON HAATH SE BAAT (TALK TO YOUR GERMS): ITC, OGILVY MUMBAI

  • PR Lions:
    • #IWILLDRIVEYOUHOME: ICICI LOMBARD, OGILVY MUMBAI

  • PR Lions:
    • #POWERLESSQUEEN: PROJECT NANHI KALI, WATCONSULT Mumbai

  • PR Lions:
    • COMPARISON ADDS PRESSURE: PEPSICO INDIA, BBDO INDIA Gurgaon

  • Print & Publishing Lions:
    • BLINK TO SPEAK: ASHA EK HOPE FOUNDATION, TBWA\INDIA Mumbai
  • Product Design Lions:
    • PASSPORT TO REPUBLIC OF DIGITAL INDIA – JIO PHONE: JIO, RELIANCE JIO INFOCOMM Mumbai

  • SAVLON ID-GUARD: ITC-SAVLON, OGILVY MUMBAI

  • Social & Influencer Lions:
    • SINDOOR KHELA – NO CONDITIONS APPLY: TIMES OF INDIA, FCB INDIA Mumbai
    • SUEDE GULLY: PUMA, DDB MUDRA GROUP Mumbai
  • Sustainable Development Goals Lions:
    • RALLY FOR RIVERS: ISHA FOUNDATION, ISHA FOUNDATION Coimbatore

  • Sustainable Development Goals Lions:
    • TATA CAPITAL SALAAM LOANS: TATA CAPITAL FINANCIAL SERVICES LIMITED, TATA CAPITAL Mumbai

  • The Glass: The Lion for Change:
    • PROJECT FREE PERIOD: JOHNSON & JOHNSON, DDB MUDRA GROUP Mumbai
  • Titanium Lions:
    • PROJECT FREE PERIOD: JOHNSON & JOHNSON, DDB MUDRA GROUP Mumbai
2018-07-09T17:43:05+00:00July 10th, 2018|Cannes Lions, Marketing, Musings|0 Comments

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