Cannes Lions 2018 – Indian Winners

The following are the award winners from India at Cannes Lions 2018. A number of them support ‘social causes’ and hence, to support results or impact generated, most of them have statistics of reach (impressions) and engagement (likes and shares). Those that do have a sales metric in the submission, leave it vague – for example Times of India becoming the #1 newspaper in Kolkata and Savlon Handwash becoming the #3 brand in India. Of the 13 campaigns, 7 of are local on-ground activation, 2 are apps which have an extremely low install base and the remaining 3 are long form videos that can be run only on social media in the way they were created. The full list of Cannes Lions 2018 shortlist and winners can be viewed here.

  • Brand Experience & Activation Lions:
    • D07 (Single Country Campaign): Bronze Lion
      • SINDOOR KHELA – NO CONDITIONS APPLY, TIMES OF INDIA, FCB INDIA Mumbai

  • Creative eCommerce Lions:
    • A11 (Consumer Services): Silver Lion; E01 (Customer Acquisition): Gold Lion
      • SWEET CHANGE, PAYTM, McCANN INDIA Mumbai

  • Creative Effectiveness Lions:
    • A03 (Single Country Creative Effectiveness): Creative Effectiveness Grand Prix
      • SAVLON HEALTHY HANDS CHALK STICKS, ITC, OGILVY MUMBAI

  • Direct Lions:
    • E06 (Low Budget / High Impact Campaign): Bronze Lion; E07 (Single Country Campaign): Gold Lion
      • SINDOOR KHELA – NO CONDITIONS APPLY, TIMES OF INDIA, FCB INDIA Mumbai
  • Film Craft Lions:
    • A06 (Editing): Bronze Lion; A07 (Use of Original Music): Silver Lion
      • WORLD’S MOST HONEST TOURISM FILM, M P TOURISM DEVELOPMENT CORPORATION, MADHYA PRADESH TOURISM BOARD Bhopal

  • Health & Wellness Lions:
    • B01 (Brand-led Education & Awareness): Bronze Lion
      • NOON ASSEMBLY, KWALITY LTD., McCANN HEALTH New Delhi

  • B01 (Brand-led Education & Awareness): Silver Lion
    • THE HEALTH PURSE (SEHAT KA BATUA), MAHINDRA RISE, GREY INDIA Mumbai

  • C01 (Corporate Image & Communication): Silver Lion
    • PROJECT FREE PERIOD, JOHNSON & JOHNSON, DDB MUDRA GROUP Mumbai

  • Innovation Lions:
    • A04 (Early Stage Technology): Bronze Lion
      • GOOD VIBES: COMMUNICATION TOOL FOR THE DEAFBLIND, SENSE INTERNATIONAL INDIA, CHEIL WORLDWIDE Gurgaon

  • Outdoor Lions:
    • B05 (Automotive): Bronze Lion
      • MADHUBANI, MERCEDES BENZ INDIA PVT LTD, CREATIVELAND ASIA Mumbai

  • D02 (Small Scale Special Solutions): Bronze Lion
    • THE HEALTH PURSE (SEHAT KA BATUA), MAHINDRA RISE, GREY INDIA Mumbai
  • Pharma Lions:
    • A05 (Non-regulated: Direct to Patient): Gold Lion
      • BLINK TO SPEAK, ASHA EK HOPE FOUNDATION, TBWA\INDIA Mumbai

  • Print & Publishing Lions:
    • C02 (Innovative Use of Print): Bronze Lion
      • FIVE STATUS WORDS, HARPIC, McCANN INDIA Mumbai

  • Product Design Lions:
    • A05 (Medical Products): Silver Lion
      • BLINK TO SPEAK, ASHA EK HOPE FOUNDATION, TBWA\INDIA Mumbai
  • The Glass: The Lion for Change:
    • A01 (Glass): Bronze Lion
      • #STANDBYTOUGHMOMS, SC JOHNSON, BBDO INDIA Gurgaon

  • A01 (Glass): Silver Lion
    • SAMSUNG TECHNICAL SCHOOL – SEEMA NAGAR, SAMSUNG INDIA ELECTRONICS PVT. LTD., CHEIL WORLDWIDE Gurgaon

  • A01 (Glass): Gold Lion
    • SINDOOR KHELA – NO CONDITIONS APPLY, TIMES OF INDIA, FCB INDIA  Mumbai
2018-07-09T17:43:29+00:00July 9th, 2018|Cannes Lions, Marketing, Musings|0 Comments

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