The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Times of India vs The Hindu…
The Times of India (ToI)(website link) has been trying to make inroads into Chennai, a stronghold of The Hindu(website link) for...
Intrinsic Motivation
Intrinsic motivation hypothesis of creativity: People will be most creative when they are motivated primarily by the interest, enjoyment, satisfaction, and...