The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Boycotting HUL
Hindustan Unilever is the biggest FMCG / CPG company in India. Some of their products are good but most are average...
What makes a product or service great…
In every product or service category, there is the consumer expectation. In completely new categories too there is a consumer expectation....