The Santoor Ad Saga

The Santoor Ad Saga

One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
ravi
55 sec read
On Leadership

On Leadership

ravi
38 sec read
Opensource MMM

Opensource MMM

ravi
40 sec read
Organizational Vision

Organizational Vision

ravi
57 sec read
Salary Negotiation – deux

Salary Negotiation – deux

ravi
1 min read

All Posts

How truthful is this Nokia Asha 305 TVC…

Nokia bungled up its Lumia 920 launch by showing a video not shot with that phone or another phone with Pureview...
ravi
1 min read

Boycotting HUL

Hindustan Unilever is the biggest FMCG / CPG company in India. Some of their products are good but most are average...
ravi
1 min read

What makes a product or service great…

In every product or service category, there is the consumer expectation. In completely new categories too there is a consumer expectation....
ravi
36 sec read