The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Banner ads – The math is against it…
A few days back, in a meeting, a strategy model was shared on how to leverage digital. This is how it...
Analysis of #adtechin tweets
On 27th of April, my twitter feed started showing a number of tweets with the hash tag adtechin. Within an hour...