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Cannes Lions 2018

Call it a case of sour grapes, but I never liked any awards show that seeks to reward creative...

Jul 6 · 3 min read >

Influencer marketing – Premise and Pitfalls

This post was written for Escape Velocity Blog and first appeared there. A years or so ago, my wife...

Jun 30 · 3 min read >

The MTPapp

The Mumbai Traffic Police launched an app called ‘MTPapp’  (developed by Sparken) in October 2016. A few months later...

Jun 13 · 3 min read >