The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
All Posts
The biggest marketing mistake I made in 2018
We tested two concepts for a product with two different situations of an emotional payoff. The emotional payoff was itself built...
A few insights on Masculinity
Came across an interesting compilation on The future of Masculinity (behind a registration gate) by Faith Popcorn which had a couple...