The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Why do employees at the top of their career quit?
In the last few years I have seen at least 10 people at good managerial positions, almost at the top of...
The biggest marketing mistake I made in 2018
We tested two concepts for a product with two different situations of an emotional payoff. The emotional payoff was itself built...