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The biggest marketing mistake I made in 2018

We tested two concepts for a product with two different situations of an emotional payoff. The emotional payoff was...

Jan 1 · 1 min read >

A few insights on Masculinity

Came across an interesting compilation on The future of Masculinity  (behind a registration gate) by Faith Popcorn which had...

Nov 30 · 1 min read >

Geeta Govindam – a review

I am fairly critical of Bollywood movies and only see one in a theater if the movie gets really...

Nov 27 · 1 min read >