The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Ads: The easy way out…
Going thru the recent set of Ads that Indian FMCG behemoth HLL has made, one does wonder why they are overusing...
The birth of the baby product…
Here is a nice story of how the baby business of Johnson and Johnson started. I am obviously kicked to know...