The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Great price announcer ads
The entire day yesterday was spent in thinking on how to make a good price announcer communication in line with equity...
Travel to/from Airport
It’s a disgraceful feeling coming back from airports in India. The airports are pathetic when it comes to infrastructure – ticketing...