Musings

Cycle sharing program in Mumbai

A couple of days ago, I tweeted the image of a guy cycling alongside the bus I was taking...

in Musings
Aug 29 · 1 min read >

E-commerce advertising

The number of e-commerce brands advertising on Television nowadays (in India) is not funny. Pretty much any and every...

Jul 25 · 47 sec read >

Mother’s day ads

Over the years, brands in India have woken up to the idea of Mother’s day. I realised this when...

Jun 16 · 2 min read >