Musings

Mother’s day ads

Over the years, brands in India have woken up to the idea of Mother’s day. I realised this when most of...
ravi
2 min read

Whose story is it anyway?

I got a story forward from wifey a few days ago on Whatsapp. The story was titled, “Story of a girl...
ravi
2 min read

5 marketing / FMCG predictions for 2016

This is the first time I am attempting a prediction for the coming year. The following are what I think will...
ravi
1 min read