Musings

Is data-driven creative an oxymoron?

This post was written for Escape Velocity Blog and first appeared there. Retargeting is a crucial weapon in the...

in Escape Velocity, Marketing, Musings, Trends
Aug 30 · 3 min read >

This story sounds a little suspicious

A few months ago a video about our PM was shared on Whatsapp, the place where anything shared is...

in Musings
Aug 13 · 1 min read >

Cannes Lions 2018 – Indian Shortlists

The following are entries from India that were shortlisted for some award category at Cannes Lions this year. I’ve...

in Cannes Lions, Marketing, Musings
Jul 10 · 1 min read >
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