The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Do baby ads have to be mushy?
I am sure you chanced upon at least one baby ad that has been made for “equity” building. Often, these tend...
Copycat ads
You might have noticed ads that look similar. If not, open any premium magazine and you will find half a dozen...