The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Popularity of a Doctor
I always found this one funny. A Doctor should be popular either because of number of patients he treats successfully or...
Insight & Memorability
I made a number of ads for the brands I worked on. More than making, I reviewed a number of old...