The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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To do or not to do: Doctors’ decisions and morality
I just finished reading ‘Better‘ by Atul Gawande. A couple of chapters – ‘On fighting’ and ‘The bell curve‘ – made...
Online Grocers – It’s all about the supply chain…
Every second online company being founded or being advertised nowadays seem to be running on some sort of an aggregator or...