The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Next 30 day challenge
Last month, I set out to do 3 things simultaneously. Here’s the update. One blog post a day (starting with this...
5 marketing / FMCG predictions for 2016
This is the first time I am attempting a prediction for the coming year. The following are what I think will...