The Santoor Ad Saga
One question I always end up asking consumers (and the occasional new joiner or intern) during one-on-one interactions is to recall their favorite Santoor ad. More often than not,...
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Brand – Google…
Chanced on two posts on brands/brand value today almost at the same time… Seth Godin: The brand formula Brand = [Prediction...
OmniNerd!
‘Significance‘ is the most abused term in Marketing! Whenever I hear some one use that word, I always wonder if that...