Musings

Analysis of #adtechin tweets

On 27th of April, my twitter feed started showing a number of tweets with the hash tag adtechin. Within...

Apr 29 · 2 min read >

The idea to execution…

Continuing with my Sketchy posts…. here is the way the core idea shifting happens as it passes multiple stages...

Jan 4 · 36 sec read >

# of benefits of a product over time…

This one should be familiar to all Consumer/Product Marketers… A new product is developed with one benefit, one positioning...

Oct 20 · 28 sec read >