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So far ravi has created 378 blog entries.

Naming a brand

2020-02-24T16:12:12+05:30February 24th, 2020|Musings|

Here is a short but insightful talk about naming a brand by Jonathan Bell. Summarising the 7 ways of Naming: Eponymous: Embody the the vision and beliefs or a simple [...]

Marketing 4.0 – Philip Kotler

2020-01-03T09:43:59+05:30January 15th, 2020|Marketing|

Market-ing - dealing with the ever changing market. Summary below: 3 Power shifts that are going to shape marketing in the near future Exclusivity to Inclusivity: Embrace differences and focus [...]