There are 2-3 posts in the writing. But since they are taking time, I am posting a few links that are worth a read and follow if someone is interested in Digital Marketing and knowing what companies are doing online.
http://www.zeromomentoftruth.com/: The pdf handbook is definitely worth a read.
http://www.consumerbarometer.com/: Presented Google style, a mashup of data from the Consumer Barometer study and Enumeration study. It is an effort by IAB Europe in partnership with TNS Infratest and Google to quantify the role of online in the consumer journey from research to purchase. To better understand this journey, the Consumer Barometer provides insight into past purchase behaviors and, as well as a perspective on how consumers interact with the internet as a source of information for informing purchase decisions.
http://www.thinkwithgoogle.com/insights/: Offers some amazing consumer trends, insights and reports from the online perspective.
http://www.facebook-studio.com/: Case studies of brands which Facebook thinks are making good use of its technology.
http://www.creativesandbox.com/: Case study repository from Google. Offers examples of brands that use technologies beyond what Google has to offer.
