Marketing, Technology

AdWords – CPC based site-targeted campaigns

Google has this knack of slipping in improvements from time to time. The only way I notice changes sometimes is thru the...

· 51 sec read >

Google has this knack of slipping in improvements from time to time. The only way I notice changes sometimes is thru the font format changes.

Now, in the AdWords Campaign Summary page, there is so much information that it is sometimes hard to notice a changes even if they are staring in your face. No wonder they have a Account Snapshot page as the first thing you see when you log in as an option.

For instance, the new CPC site targeting option is now available in India for testing. I completely missed it till I got a mail from the Google Account Manager (it might be invitation only at this point of time).
Changing your existing Site Targeted CPM campaigns into CPC based ones is a little tricky and read the instructions before you blindly change as your CPM bids (optimized over time?) are deleted.

Among other things Adwords…

Personally, I think the Site related Keywords tool is the best inclusion since the time I have been using AdWords.

Note: All links in the posts from now on will open in a new window.

HP Omen – A Service Saga

in Marketing, Service
  ·   3 min read

Conversational Agents in Medicine

in Linkedin, Musings, Technology
  ·   21 sec read

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.