Like every year, this year too saw a plethora of mothers day ads. Most were made for social media and most went into social media oblivion. Unfortunately, unlike last year, not compiling stats this time around, but have a look at the stats below the video (# of views, more actions > statistics for the daily and cumulative views). Most of these ads have garnered not more than a few hundred views at best.
This year, what stuck me though, is the number of brands from the same company (read Godrej, HUL) that wanted to ride on this day . From foods to electronics, from TV channels to finance companies and even some ad agencies (probably couldn’t sell their concept to brands) got into making videos.
And if you are wondering why I didn’t put the stats, I didn’t have the patience to watch these ads.
