Mobile phone companies, especially the Chinese ones are on a selfie trip. It is so annoying that admen are mocking it. What’s ironic is that some have been on this trip for more than a year now and a couple of these brands belong to the same group company. Sample a few…
The mobile handset guys aren’t the first to discover it. FMCG, telecom and other companies which have their research teams on the ground, caught this trend many years ago…
India isn’t alone, the Turkish airlines selfie shootout is the ad of the decade according to YouTube.
Then Bollywood and various other Indian film centers caught onto it, making multiple movie song…
The fad is so crazy that India has the most amount of selfie deaths in the world.
Before signing off, watch this comic take on the consequences of taking selfies by the Daily Show with Trevor Noah.
The latest fad that brands are latching onto internationally seems to be mannequin challenge. More on it some other time.
