This is one campaign I am really proud of. What originated in India as a tactical activity on oral health month (September-October) 2011 has now gone global. A few countries where this has already been executed – Asia: IN, PH, MY, ID, TH, CN, HK, SG; Europe:UK, ES, PT; Americas: US, BR, CO; Australia: AU, NZ.
While the base variant and the product claims differ, the ad construct remains the same. The playlist with some of the ads.
