Browsing through the Advertisers section on Facebook, I found the section on choosing the right audience really interesting. Its a little random though giving slightly different statistics each time I run it (table below is the numbers it gives – age group of 13-40).
It gives you some good insights on people from India (hopefully) on Facebook. (though not everyone updates everyting). Here are a few statistics I gathered at around 8:00 PM IST on 25th Jan 08 .
Age group – 13-40:
- Who’s on Facebook? : US with 22 million, UK with 7.6 million and Canada with 7.3 million rule! Turkey which is 4th has 65% lower number of people on Facebook than Canada which is at 3rd.
- Numbers from India? : Around 473,000 people were registered from India. This makes it 13th in terms of number of people on Facebook in the 13-40 age group.
- Demographics-Ratios? : As expected, higher number of Men than Women from India were on this network.
- Demographics-Age? : While you expect young audience to go online, almost 90% of the users in this group are less than 30 year old.
- Wonder what they are doing on Facebook? : Close to 70% of the people are ‘Single’ :).
- Taken quickly?: Higher proportion of Women on Facebook were either ‘in a relationship’, ‘engaged’ or ‘married’. Ironically, a slightly higher proportion of Men in the age group of 21-30 were ‘in a relationship’
- Child marriages :p :Around 2.5% of the people are married before the age of 20. Its 3.8% in the case of Women.
I can go on, but its really interesting that Facebook reveals so much to its advertisers openly!
