Another productivity tool for small budget advertisers was released by Google today. The Campaign optimizer for AdWords.
It basically analyzes your campaign settings to check what worked or haven’t worked well in your campaigns. Then throws up a few tweaks in terms of budget, keywords, keyword matches, bids and ad text. Add a regrouping strategy to the analysis/results and its ready to seriously affect the business of SEM firms.
Its not yet active for India though.
