This post might not be relevant to a number of visitors on this site. None the less, keeping in my Google tracking spirit, here are new features in Google Adwords. I saw them opening up when we started using contextual advertising.
I have been waiting for such reports for over an year now and remember discussing atleast two of the following in my interview with Google!
- Pay Per Action: Comes to India (and available globally), 3 months after it started in US. Allows the advertiser to pay only for completed actions that one defines (lead, a sale, pageview etc.,). Limited to the content network as of now. If it moves into Search, I know of a few SEO /Search marketing companies whose Business Models will come under serious threat because of this.
- Share of Voice reporting: A little different from the conventional SOVs. Tells the advertiser, the percentage of times the ads were actually shown in relation to the total number of chances the ads could have been shown. What’s more find out the percentage SOV lost due to your Ad Rank and Budget constraints.
- Reach-Frequency reporting: Available in Site Targeting campaigns, tells how many users saw an ad and how frequently they viewed it over a period of time.
- Placement Performance report: Tells you where your ad featured in the Content Network – increased transparency into their performance according to Google!
I am just waiting for Audio Ads to premiere in India.
