Analysis of Corporate logos (1/2)

This post has been long pending… While working on a company’s corporate branding, wherein there were huge debates around the typefaces and colours, I wondered what are the most common colours and font’s used in corporate logos. And luckily I found totaldesign.nl site (can’t find the sub link now) which had compiled 697 corporate logos and stated that the data/site site may be downloaded for research purposes or personal use. So, I promptly did a wget of the html pages to analyse later.

And here is a quick look at that database….

1) Number of Logos in the database and the year they were created: 697

2) Top 15 companies which had created unique logos (not adapted / modified from previous)

3) Top 15 typefaces used

4) Top 25 colours (pantone) used

Will look at a few unique logos as well as quirks (preferences etc.,) of design agencies in the next post.

A deeper look into the Fin Serv emails that go to SPAM (5/5)

Following the previous post on brands and products from financial service firms, here is a look at some of the actual emails that I got during those 2 months.

The we don’t want you to know who we are emails:¬† A huge chunk of emails just landed without any brand name in them. Some have a bit of design going into them, most don’t.

The PowerPoint slide converted to email: What’s the point in sending this badly designed email?

The overzealous marketers: Every festive occasions is a spam occasion.

The template so old that we don’t care: This is an actual email I received on my birthday and no it’s not Gmail that didn’t load the images!
ICICI template without images

The we’ve got one spam email to make it count email: This has to be one of the longest spam email’s I got. Pretty much the entire website seems to have been emailed!
MaxMyWealth email

The bad databases: Nothing can put you off more than an email telling you to marry once again and this time with their loan.
StanC personal loan for wedding

The cut-paste code gone wrong: This one was a just about filling the space.
Aegon email with message repeated

Just as I blogged about this analysis elsewhere, I got this email from DSP BlackRock MF with an appalling mistake – they¬† incorrectly mentioned the potential returns of a lumpsum investment as that for a SIP thereby making an error of the magnitude of 100x. In a correction to the email, they failed to convert millions to crores correctly. It really tells you about the state of email marketing in India and those who man it, doesn’t it?

A deeper look into the Fin Serv emails that go to SPAM (4/x)

Since it’s September now, I managed to pull emails sent across in August as well. Now N=469 (from the earlier N=240). So this post is going to be just graphs with this larger dataset.

Emails by Month

Emails by Weekday, Month

Emails by Time of Day

Emails by Financial Product

Emails by Financial Brands

Emails by Financial Brands and their products